Harnessing powerful
behavioral science
Below are a few studies that illustrate the complementary evidence-based approaches we've woven into MotiSpark. Perhaps they help explain why our nudges test at a 90%+ success rate at triggering desired behaviors (such as exercise, eating better, and relaxation). We're also inspired by Nudge Theory and GTD— themselves syntheses of powerful traditions and techniques.
Short videos SUBCONSCIOUSLY Fix appetite
Oxford published trial report: Short visual sequences trigger healthier eating choices.
WATCHING cat videos CALMS PEOPLE
Viewing cute images promotes careful behavior and focuses attention.
PERSONALIZED IMAGES = POWER
People who look at a personal photo of their goals save more money. And, seeing an aged photo of self powers future-oriented savings.
Computer-based motivational interviews can work
College students drank less after answering open-ended app-based motivational interview questions.
MONKEY SEE, MONKEY DO
Watching an avatar of yourself exercise and choose healthy foods makes you do more of the same in the real world.
IMAGINATION IS CRAZY POWERFUL
You can increase your muscle mass by 13.5% through imaginary workouts alone.
Personalized videos can trigger life-changing AHA moment
Personalized simulated video of a heart attack and repercussions on family results in significant long-term smoking cessation.
SIMPLE VISUAL PRACTICE quickly changes behaviors
To help alcoholics drink less, this game has them practice pushing away drinks.
EMOTIONAL APPEAL TRIGGERS ACTION
Beautiful video that shows that to provoke action, wrap facts into a story. People donate more to stories of individual children.
THE POWER FROM YEARS OF SPORTS RESEARCH
Sport psychologists successfully use a variety of cognitive practices like visualization, implicit priming & pre-loading.
Mobile based CBT improves outcomes
Mobile based cognitive behavioral therapy apps improve outcomes. (*But, unfriendly/boring design has made them go unused.)